Post provided by Christina Derrick
Focus Group Discussions: What are They and Why Use Them?
To paraphrase Nelson Mandela: ultimately, conservation is about groups of people. On a global scale it’s our collective human footprint that drives habitat destruction and species extinction, and the joint action of large groups that makes positive change. At a smaller scale, groups of people make decisions about conservation policy or management. In turn, communities of people feel the positive or negative effects of these actions, directly or indirectly. From global to local scales, groups of people make changes and groups of people feel the effects of those changes.
To improve conservation action and understand how decisions affect communities on the ground we need to talk to those communities. This is where focus group discussions become an asset to conservation research. They bring participants together in the same place where they can draw from their own personal beliefs and experiences, and those of other group members in a collective discussion. The researcher takes more of a backseat (facilitator) role in focus group discussions compared to interviews, allowing the group conversation to evolve organically. We can get a more holistic view of a situation from this method than from one-on-one interviews alone. Also, as respondents are interviewed at the same time and in the same place, travelling times and costs can be reduced for the researcher. Continue reading