Post provided by EMMA SAYER
“If the reviewer doesn’t get it, you haven’t explained it clearly enough!” This is one quote from my PhD supervisor that I haven’t forgotten. Getting research funded and published depends to a very large extent on our ability to get the point across. Although scientific texts appear to differ wildly from other forms of writing, a good research paper actually follows the same basic principles of effective communication as a newspaper article or advertising text.
There are some fairly simple guidelines on presenting and structuring written information to get the point across and highlight the key messages that are very useful for manuscripts, thesis chapters, proposals, basically any kind of academic writing. At Functional Ecology, we’ve collected tips and tricks from various sources to help authors effectively communicate their research and ideas. Here are our key points:
1) Know Your Audience
The central principle for any type of communication is: know your audience. A research paper isn’t just about presenting information – it’s about communicating your research to others. When you start preparing a manuscript, you need to think about who will read it. In the first instance, this is probably a busy editor or reviewer, so you should make sure that you get your key messages across without making your readers work too hard. Good science writing isn’t about using clever-sounding words and sentences, it’s about getting the point across in such a way that readers can understand the research and reach the right conclusion (i.e. the one you want them to reach). Continue reading