Post provided by NATHALIE PETTORELLI & CHRIS GRIEVES

Why should you make a video about your article?

With impact being considered more and more in promotion applications and REF-style (Research Excellence Framework) exercises, science communication is becoming an integral part of a scientist’s job. The problem is: most of us academics aren’t exactly trained in science outreach and our communication styles are heavily biased towards anything written, as opposed to anything visual.

With technological advancements constantly making things easier, however, more and more scientists are taking the plunge and adventuring into the world of YouTube and Vimeo to disseminate their work. But why are they doing so? Is it easy? Do you need expert help or can you do it yourself easily?

This blog post aims to answer all the questions and worries you may have as a scientist thinking of making a video about your work for the first time. To address these worries and questions in the most comprehensive way, we asked 12 authors who recently produced a video about their paper (in some cases their first) if they could give us some insights on their experience, and detail for us the challenges and benefits of choosing this style of communication. Their stories are the background to our story. Continue reading →